Gaggenau / Aspirations Uncompromised

Our work for Gaggenau has entailed planes, trains and automobiles in our quest to shoot locations that live up to the brand’s aesthetic values – from Washington State in America to Lipsheim in France we’ve travelled camera in hand to sate the premium brand’s lust for perfection. However, our passports weren’t required for our latest instalment for the luxury kitchen brand as we ventured all the way to… Haggerston in London.

“Aspirations Uncompromised” – to creatively fulfill the tag line we married grand architectural statements to mouth-watering culinary cinematography and the compact, understated and immensely stylish Vario 200 cooktop.

To read more about our work with Gaggenau, check out our “Secrets to a Great Brand Film Blog

Agency – Lime Creative

Our second emotive film for the premium kitchen brand Gaggenau, this time focusing on the cooking options made possible by the professional-standard technology of the Vario 400 Series.

Evocative scenery and architecture shot in Washington State is our setting with the star of the film being the food – from octopus to asparagus via black spaghetti and mussels. Delicious!

We worked in partnership with creative production studio Saddington Baynes – to see behind the scenes of our shoot click here.

Our first film for Gaggenau, Germany’s leading brand for innovative and revolutionary home appliances, required a launch film worthy of their new Vario 400 series – a fully integrated, built-in modular landscape of refrigerators, freezers, fridge-freezers and wine climate cabinets. The film, like the range, needed to be a grand architectural statement – emotive and premium.

“For a delivery like this we needed a production partner that we could trust – one who truly appreciates and facilitates a genuinely collaborative approach. Maker brought this to the table from the outset, along with the creativity and proactive approach required to answer the brief and a true understanding of the project’s unique requirements. Working together in a close partnership enabled us to overcome various challenges to deliver a film that all involved are rightfully proud of.” Chris Christodoulou, CEO, Saddington Baynes