People who survive one heart attack may have up to a 1 in 5 chance of experiencing another. This dramatic spot for AstraZeneca – made in collaboration with Havas Lynx – aims to raise awareness of this and help reduce the risk of another from occurring.
Hailed as a ‘new cinematic genre in pharma comms’ by Advertising Health, the film won a Bronze Lion at Cannes 2018 and Best Craft and Short Film categories at Clio Health 2018.
To delve behind the scenes of the film click here.
Agency – Havas Lynx