This film, featuring real nurses from the DCHS team, celebrates the great work that goes on in the local community of Derbyshire. Designed to inspire new people to join the team this documentary style film is an honest and sensitive insight into what the job involves portraying the heartfelt dedication and care that defines the DCHS’s work.
The aim of the recruitment campaign, Caring Never Grows Old, was to create a message that makes the healthcare professionals involved take pride in their work, something that really shines through in this film. One in a series of three films at the heart of the campaign, created in collaboration with our friends over at Raw.
Overall, the campaign reached over 12 times the target of interested parties and nearly half a million unique visitors to the site with 26% of these following up. In the 3 months the campaign ran, 5329 NHS job applications were made to the trust.