Mystery Vibe came to us with an interesting proposition; to re-brand sex. No more of the panting sex kittens of popular advertising, nor the near medical grade sanitisation of the Boots sex toy section. Instead we wanted to portray our desire for what it really is; funny and sweet and weird. As a mission statement we wanted to take the onus off women to feel and look a certain way, in order to fit the paradigm of sexiness, as in reality what we find sexy comes in a thousand and one different shapes and sizes. We are all human after all. With this end we spoke to real people about how they actually felt and the results were honest, touching and hilarious in equal measure.