Percy Dean

Percy’s infatuation with the camera lens began as a kid immersed in the subculture of skateboarding by 1997 he’d founded Document Magazine and in 2009 Vans commissioned him for their 1966 Photo-Book.

Others followed suit – Dickies, Carhartt, Bench and Nike have all come to Percy for his direct style and observational approach and as he transitioned into moving image brands such as New Balance and Clarks have come a-calling. Then there’s his emotive work with Blind Veterans and Oxfam, his beautiful films for Elbow…

In his spare time he’s been known to fight in a cage and fell run. You read that right – he’s a cage-fighting, fell-running, self-shooting director, photographer and cinematographer. And an excellent one at that.