Have you guys seen men recently? They’re looking a lot better than usual. They’re so in right now. It’s their moment.

Men’s fashion looks good again, finally. After decades of being consigned to over-sized jeans and t-shirts in earthy neutrals, or for the more adventurous, a little-boy uniform of cartoon clad t-shirts with something half-way between shorts and out-grown trousers, men now look really, really lovely. Who do we send the flowers to? Who do we thank?

Boys 1

The upsurge of brands catering for the forward thinking gentleman caught somewhere in the nexus between Next and Saville Row has had a hand in the change. Menswear is no longer just something unfortunate that happens in Debenhams; it is a snowballing of amazing ideas, voices and brands. Magazines such as Hypebeast and The Rig Out, labels such as Oliver Spencer, A.P.C and Folk coupled with places like Oi Polloi have all conspired over the last ten years to bring to life a mythical beast; the well dressed non-posh, non-Italian boy.

Boys 2

With outdoor brands such as Finisterre and The North Face seeping into everyday wear wardrobes, there has come to be an emphasis on quality, hard-wearing, well-cut men’s clothing. This has been twinned with a beautiful, out-doorsy-man-about-town aesthetic that translates easily into the real lives of real men. People can wear this shit. Sorry Jean Paul Gautier, but they can.

Boys 3

Something emerging alongside all this awesome-ness (beards, bikes, boaters) is a genre of photography and filmmaking to showcase all the nice new threads. Stunning locations, grizzled rather than chiseled models and what we like best of all, a lack of pomp and sheen, exemplify the new look in menswear. We like it.

(All images shamelessly pilfered from the massively talented photographers at The Rig Out)