Having directed numerous award-winning and high profile projects with the likes of Michael Owen, Kelly Brook, Ray Winstone and Cheryl Cole, the Laurie Smith action figure comes complete with an extensive experience of creative direction and film direction, with added quirky, funny, off-the-wall and original features included in the box. As ITV’s former Head of Creative and more recently a prolific sports promo director, this is entirely what you’d expect from such a man. Laurie’s strengths lie in capturing the comedy, soul, highs and lows of life and distilling them for ad land. This flair and originality has made his work ideal for idents, promos and stings that need to capture attention in a matter of seconds. What’s the opposite of boring? Well that’s what his work is.